Currently, foreign tourists are exploring designated K-beauty shopping hotspots as part of the latest K-Trend Dive.

• Key highlights include:
• K-Trend Dive: A focused exploration into current consumer shopping behaviors and popular retail destinations.
• Foreign Tourists: International visitors driving the retail demand for cosmetic and beauty products.
• K-Beauty Shopping Hotspots: Specific retail locations highly frequented by international travelers.

The continuous interest in K-beauty products directly shapes where foreign tourists choose to shop. These designated hotspots remain central to the overall international tourist shopping experience.